Writing and Promoting White Papers – an interview with Michael Stelzner

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world’s most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP. In this 17 minute interview, you’ll hear me ask Michael about white … Read more

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs View SlideShare presentation or Upload your own. (tags: btob b2b) I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see … Read more

Marketing Finger Finds

In my daily online travels, there will be the occasional site, blog post, or tweet which will fall out of the ordinary, which is worth “re-marking”.  Marketing Finger Finds is a way for me to share some of them with you.  Here are four of the more interesting things that have crossed my path in … Read more