How to Become a Threads Influencer: a Starting Point

When Threads, the new social media sensation created by Instagram, launched last Wednesday, users flocked to the platform to try it for themselves. Within six days the platform has amassed more than 100M users that have been busy posting ‘threads’, engaging with posts, and following people and brands. Yesterday, I stumbled upon a post that … Read more

What is RCS (Rich Communication Services)?

Modern office environment with people using smartphones and computers, illustrating advanced communication technology with digital icons representing connectivity.

Rich Communication Services (RCS) is a communication protocol aimed at enhancing traditional SMS (Short Message Service) with a richer set of features. Developed by the GSM Association, RCS seeks to provide a more robust and versatile messaging experience, bringing it closer to the capabilities offered by popular messaging apps like WhatsApp, iMessage, and Facebook Messenger. … Read more

What is the K-Factor?

Understanding the K-Factor in Marketing: The Key to Viral Growth In today’s digital era, where word-of-mouth can spread like wildfire, understanding the mechanisms that drive this spread is crucial for marketers aiming to leverage viral growth. One such mechanism, the K-Factor, sits at the heart of viral marketing strategies, determining the success of your campaign’s … Read more

What is an Ideal Customer Profile (ICP)?

What is an Ideal Customer Profile (ICP)?

In the bustling marketplace of today’s business world, understanding your audience is more than a strategy; it’s a necessity. But how do you pinpoint exactly who you should be targeting? Enter the Ideal Customer Profile (ICP), a concept that’s as intriguing as it is essential. Let’s embark on a journey to explore what an ICP … Read more

Unlocking the Power of AI in Social Media Advertising: Best Practices and Platforms’ Approaches

Social media advertising has evolved from simple banner ads and promoted posts into a sophisticated part of the marketing mix that can deliver unprecedented levels of engagement and conversion. With social media platforms boasting billions of active users, it has become more critical than ever that brands create targeted, relevant, and effective ad campaigns. Over … Read more

How to Turn Followers and Fans into Leads (and when not to)

One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. So how do you best … Read more

Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book

There’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, … Read more

Social Media and Email: Two Separate Worlds? #B2Bchat

Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other … Read more