As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating.

Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media.

Q. Does your organization / your client have lead gen. targets for social media?

Q. How do you calculate the ROI of social media marketing?

Q. Do you currently measure the leads generated from social media? What is the best way to do so?

Q. How does the typical CxO perceive social media?

Tune in to #B2Bchat on Twitter: Thursday, April 12 at 5:00 p.m. Pacific, 8:00 p.m. Eastern