Pointing out interesting things in marketing
Andrew Spoeth 
Rich Communication Services (RCS) is a communication protocol aimed at enhancing traditional SMS (Short Message Service) with a richer set of features. Developed by the GSM Association, RCS seeks to provide a more robust and versatile messaging experience, bringing it closer to the capabilities offered by popular messaging apps like WhatsApp, iMessage, and Facebook Messenger. … Read more
Understanding the K-Factor in Marketing: The Key to Viral Growth In today’s digital era, where word-of-mouth can spread like wildfire, understanding the mechanisms that drive this spread is crucial for marketers aiming to leverage viral growth. One such mechanism, the K-Factor, sits at the heart of viral marketing strategies, determining the success of your campaign’s … Read more
In the bustling marketplace of today’s business world, understanding your audience is more than a strategy; it’s a necessity. But how do you pinpoint exactly who you should be targeting? Enter the Ideal Customer Profile (ICP), a concept that’s as intriguing as it is essential. Let’s embark on a journey to explore what an ICP … Read more
When Threads, the new social media sensation created by Instagram, launched last Wednesday, users flocked to the platform to try it for themselves. Within six days the platform has amassed more than 100M users that have been busy posting ‘threads’, engaging with posts, and following people and brands. Yesterday, I stumbled upon a post that … Read more
Social media advertising has evolved from simple banner ads and promoted posts into a sophisticated part of the marketing mix that can deliver unprecedented levels of engagement and conversion. With social media platforms boasting billions of active users, it has become more critical than ever that brands create targeted, relevant, and effective ad campaigns. Over … Read more
Revenue Marketing is a strategic marketing approach that aims to drive revenue growth by aligning marketing and sales teams towards a common revenue goal. The goal of Revenue Marketing is not just to generate leads or increase brand awareness but to directly impact the top line by creating more sales opportunities and increasing customer lifetime … Read more
The public release of ChatGPT has taken the tech world by storm. Although the use of machine learning and artificial intelligence in marketing is not new, I thought now is the perfect time to revisit the topic of AI. Never before has it been this easy to leverage AI with such ease and at scale. … Read more
Amara’s Law is a principle that states: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” In the context of marketing, this principle suggests that marketers may initially overestimate the impact of new technologies or trends, only to later realize their true potential … Read more
Personalization in the context of digital marketing is the process of tailoring the content and experience of a website, email, or other digital touchpoints, to the individual user based on their browsing history, demographics, or other data. Personalization can be as simple as displaying a user’s name on a website, or as complex as recommending … Read more
The General Data Protection Regulation, or GDPR, is a set of laws that took effect in the European Union in May 2018. Its main goal is to protect the personal data of EU residents and give them more control over it. The GDPR requires companies to obtain explicit consent for the collection and processing of … Read more