Pointing out interesting things in marketing
Andrew Spoeth 
Social media advertising has evolved from simple banner ads and promoted posts into a sophisticated part of the marketing mix that can deliver unprecedented levels of engagement and conversion. With social media platforms boasting billions of active users, it has become more critical than ever that brands create targeted, relevant, and effective ad campaigns. Over … Read more
Revenue Marketing is a strategic marketing approach that aims to drive revenue growth by aligning marketing and sales teams towards a common revenue goal. The goal of Revenue Marketing is not just to generate leads or increase brand awareness but to directly impact the top line by creating more sales opportunities and increasing customer lifetime … Read more
The public release of ChatGPT has taken the tech world by storm. Although the use of machine learning and artificial intelligence in marketing is not new, I thought now is the perfect time to revisit the topic of AI. Never before has it been this easy to leverage AI with such ease and at scale. … Read more
Amara’s Law is a principle that states: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” In the context of marketing, this principle suggests that marketers may initially overestimate the impact of new technologies or trends, only to later realize their true potential … Read more
Personalization in the context of digital marketing is the process of tailoring the content and experience of a website, email, or other digital touchpoints, to the individual user based on their browsing history, demographics, or other data. Personalization can be as simple as displaying a user’s name on a website, or as complex as recommending … Read more
The General Data Protection Regulation, or GDPR, is a set of laws that took effect in the European Union in May 2018. Its main goal is to protect the personal data of EU residents and give them more control over it. The GDPR requires companies to obtain explicit consent for the collection and processing of … Read more
The California Consumer Privacy Act (CCPA) is a data privacy law that was passed in California in 2018. The CCPA is designed to give California residents more control over their personal information and how it is collected, used, and shared by businesses. It applies to businesses that collect personal information from California residents and meet … Read more
A seamless consumer experience across all channels and touchpoints. This is the goal of omnichannel marketing. It entails communicating and engaging with clients in a coordinated and consistent manner across a variety of channels including email, social media, websites, and even in-person. Regardless of the channel customers are utilizing, the objective is to provide an … Read more
A micro-influencer is an individual who has a relatively small but highly engaged following on social media. They typically have a niche or specific area of expertise and a strong connection with their audience. Unlike traditional influencers who have a large following, micro-influencers often have a more targeted and engaged audience, which can make them … Read more
Lead nurturing is the process of building relationships with potential customers through a series of actions such as email campaigns, webinars, and educational content, in order to guide them through the sales funnel and convert them into customers. Lead nurturing is especially important in B2B marketing, where the sales process can be longer and more … Read more