Pointing out interesting things in marketing
Andrew Spoeth The California Consumer Privacy Act (CCPA) is a data privacy law that was passed in California in 2018. The CCPA is designed to give California residents more control over their personal information and how it is collected, used, and shared by businesses. It applies to businesses that collect personal information from California residents and meet … Read more
A seamless consumer experience across all channels and touchpoints. This is the goal of omnichannel marketing. It entails communicating and engaging with clients in a coordinated and consistent manner across a variety of channels including email, social media, websites, and even in-person. Regardless of the channel customers are utilizing, the objective is to provide an … Read more
A micro-influencer is an individual who has a relatively small but highly engaged following on social media. They typically have a niche or specific area of expertise and a strong connection with their audience. Unlike traditional influencers who have a large following, micro-influencers often have a more targeted and engaged audience, which can make them … Read more
Lead nurturing is the process of building relationships with potential customers through a series of actions such as email campaigns, webinars, and educational content, in order to guide them through the sales funnel and convert them into customers. Lead nurturing is especially important in B2B marketing, where the sales process can be longer and more … Read more
Lead generation is the process of identifying and cultivating potential customers for a business’s products or services. It is a crucial aspect most marketing strategies, as it helps businesses to identify individuals or organizations that are likely to be interested in your products or services, and to convert them into paying customers. Lead generation can … Read more
A landing page is a standalone web page that is designed to capture a visitor’s attention and guide them to take a specific action. It is often used in digital marketing campaigns as a destination from pay-per-click advertising, email marketing, or social media campaigns, to drive conversions. Landing pages are usually separate from the main … Read more
Influencer marketing is a form of marketing in which businesses partner with individuals who have a significant following on social media platforms, known as influencers, to promote their products or services. Influencers are individuals who have built a reputation and a large following in a specific niche or industry, and who can reach and engage … Read more
A marketing campaign is a coordinated series of activities that are designed to achieve a specific marketing objective. It is a planned and structured approach to promoting a product, service or brand to a target audience. A marketing campaign can include a variety of tactics such as advertising, public relations, events, promotions, and digital marketing. … Read more
Branding is the process of creating a name, design, symbol or other features that identify a company or product and differentiate it from competitors. It can apply to all aspects of a business, including products and services, values, culture and personality. A strong brand can help a business establish trust and credibility with their target … Read more
Blogging is the practice of regularly creating and publishing content on a website in the form of written articles, known as blogs. Blogs can cover a wide range of topics and are intended to provide valuable information, insights, and entertainment to readers. Blogging is a powerful way for businesses to connect with their target audience, … Read more