Marketing Glossary & FAQ

Welcome to Marketing Finger’s Marketing Glossary and FAQ! As a marketer, you know that staying up-to-date with the latest marketing terms and concepts is crucial. That’s why we’ve put together this comprehensive glossary to help you better understand the jargon and buzzwords that permeate the marketing world. Whether you’re a seasoned professional or new to the field, our glossary provides clear and concise definitions of key marketing terms. We’ve also included answers to some of the most frequently asked questions in marketing. From account-based marketing to revenue marketing, we’ve got you covered. So, whether you’re looking to refresh your memory on a specific term or expand your marketing knowledge, our Marketing Glossary and FAQ is the perfect resource for you.

A/B Testing

A/B testing, also known as split testing, is a method of comparing two versions of a web page or an app feature to determine which one performs better. It is a way to optimize user… read more


Account-based marketing (ABM) is a strategic approach to B2B marketing where the focus is on targeting and engaging key accounts with highly personalized… read more

Amara’s Law

Amara’s Law is a principle that states: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” In the context of marketing… read more


Analytics refers to the process of collecting, analyzing, and interpreting data to gain insights and make data-driven decisions. In the context of marketing and digital… read more


Blogging is the practice of regularly creating and publishing content on a website in the form of written articles, known as blogs. Blogs can cover a wide range of topics and are intended to provide valuable information, insights, and… read more


Branding is the process of creating a name, design, symbol or other features that identify a company or product and differentiate… read more

California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) is a data privacy law that was passed in California in 2018. The CCPA is designed to give California residents more control over …read more

Content Marketing

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the aim of driving profitable customer action. It is an approach that focuses on creating and sharing content that educates, entertains, and informs your target audience. Read more…

Conversion Rate

Conversion rate is a metric that measures the percentage of website visitors who take a desired action. This action can be a purchase, a form submission, a phone call, or any other desired outcome. For example, if 100 people visit a website …read more


CRM stands for Customer Relationship Management, or more commonly a Customer Relationship Management tool. It is a technology-driven solution that helps… read more

Cross-Channel Marketing

Cross-channel marketing is a strategy that involves reaching customers through multiple channels such as email, social media, digital advertising… read more

Display Advertising

Display advertising is a form of online advertising that involves placing graphical ads on websites and mobile apps to promote a product or service. These ads can take various forms… read more


The General Data Protection Regulation, or GDPR, is a set of laws that were put into place by the European Union in 2018. Its main goal is to protect the personal data of …read more

Ideal Customer Profile

In the bustling marketplace of today’s business world, understanding your audience is more than a strategy; it’s a necessity. But how do you pinpoint exactly who… read more

Influencer Marketing

Influencer marketing is a form of marketing in which businesses partner with individuals who have a significant following on social media platforms, known as… read more

Landing Page

A landing page is a standalone web page that is designed to capture a visitor’s attention and guide them to take a specific action. It is often used in digital… read more

Lead Generation

Lead generation is the process of identifying and cultivating potential customers for a business’s products or services. It is a crucial aspect most marketing strategies, as it helps… read more

Lead Nurturing

Lead nurturing is the process of building relationships with potential customers through a series of actions, such as email campaigns, webinars, and educational content, in order to guide them through the sales funnel and convert them into paying customers. Read more…

Marketing Automation

Marketing automation is the use of software to automate repetitive and time-consuming tasks related to marketing. It is a way to streamline… read more

Marketing Campaign

A marketing campaign is a coordinated series of activities that are designed to achieve a specific marketing objective. It is a planned and structured approach to… read more


A micro-influencer is an individual who has a relatively small but highly engaged following on social media platforms. They typically have …read more

Native Advertising

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. It is designed to… read more

Omnichannel Marketing

A seamless consumer experience across all channels and touchpoints is the goal of omnichannel marketing. It entails communicating and engaging with clients in a coordinated and consistent manner across …read more


Personalization in the context of digital marketing is the process of tailoring the content and experience of a website, email, or other digital touchpoints, to the individual user based on their browsing history, demographics, or other data. Personalization can be as simple as …read more

Predictive Analytics

Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future… read more

Referral Marketing

Referral marketing is a strategy in which businesses or individuals encourage their existing customers to refer new customers through word-of-mouth or other forms of promotion. It is a… read more


Remarketing is a powerful online advertising technique that can help businesses connect with users who have previously interacted with their website… read more


Scraping, also known as web scraping, is the process of automatically extracting large amounts of data from websites and other… read more

Second-Party Data

Second-party data is a type of data that is collected by one company and shared with another company through a partnership or data sharing agreement. It is different from first-party data, which is data collected… read more


UI, or user interface, refers to the way in which a user interacts with a digital product or service. In the context of marketing, UI is an important aspect of the customer experience, as it determines how… read more

Voice Search Optimization?

Voice search optimization is the process of optimizing a website or mobile app for voice search queries. Voice search is a technology that allows users to perform a search by… read more