Display advertising is a form of online advertising that involves placing graphical ads on websites and mobile apps to promote a product or service. These ads can take various forms, such as banner ads, text ads, video ads, and more. Display ads are typically placed on third-party websites and are intended to reach a broad audience in order to raise brand awareness or drive website traffic.
Display ads are usually sold on a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis. This means that the advertiser pays a fee each time the ad is displayed (CPM) or when a user clicks on the ad (CPC). Display advertising is often used in conjunction with other marketing strategies, such as search engine marketing and social media advertising, to increase the reach and effectiveness of a campaign.
One of the major benefits of display advertising is the ability to target specific audience segments. This can be done through various means such as geographic, demographic, and behavioral targeting. This allows businesses to reach their desired audience, which can increase the chances of conversions. Additionally, display advertising can also help to improve brand awareness, as it allows businesses to reach a large audience in a short period of time.