What is Amara’s Law, and what does it mean in marketing?

Amara’s Law is a principle that states: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” In the context of marketing, this principle suggests that marketers may initially overestimate the impact of new technologies or trends, only to later realize their true potential as they become more widely adopted and integrated into marketing strategies. It emphasizes the importance of taking a long-term view of marketing efforts and being open to the potential of emerging technologies, even if their immediate impact may seem modest.

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