Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. It is designed to blend seamlessly into the content of the website or app where it is displayed. Unlike traditional display advertising, which stands out as an advertisement, native advertising is designed to look and feel like the surrounding content, making it less disruptive for the user.
Native advertising can take many forms such as sponsored articles, sponsored social media posts, in-feed ads, and “recommended content”. It allows businesses to reach their target audience in a more natural and less intrusive way by providing them with content that they are interested in. This can increase the chances of engagement and conversion, as compared to traditional display advertising.
One of the key benefits of native advertising is that it allows businesses to reach their target audience in a more personalized and relevant way. It is also more cost-effective than traditional advertising, as it doesn’t require the creation of separate ad units, and it can be targeted to specific audiences based on their browsing behavior and interests.
In recent years, the use of native advertising has increased significantly as more and more publishers and platforms are offering native ad options. This is due to the rise of ad-blockers, which have made traditional display advertising less effective.