What is Lead Generation?

Lead generation is the process of identifying and cultivating potential customers for a business’s products or services. It is a crucial aspect most marketing strategies, as it helps businesses to identify individuals or organizations that are likely to be interested in your products or services, and to convert them into paying customers. Lead generation can be done through various channels such as digital advertising, events, and content marketing.

In B2B marketing, lead generation is the process of identifying and targeting potential business customers. It typically involves creating and distributing content that is designed to attract and engage business decision makers such as white papers, case studies, and webinars. Once a lead is generated, the goal is to nurture the lead through the sales process until they become a sales qualified lead and ultimately a customer.

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