Pointing out interesting things in marketing
When Threads, the new social media sensation created by Instagram, launched last Wednesday, users flocked to the platform to try it for themselves. Within six days the platform has amassed more than 100M users that have been busy posting ‘threads’, engaging with posts, and following people and brands. Yesterday, I stumbled upon a post that … Read more
Social media advertising has evolved from simple banner ads and promoted posts into a sophisticated part of the marketing mix that can deliver unprecedented levels of engagement and conversion. With social media platforms boasting billions of active users, it has become more critical than ever that brands create targeted, relevant, and effective ad campaigns. Over … Read more
One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. So how do you best … Read more
Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other … Read more
Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. But how have social media changed the way you blog? Are you getting everything you can out of your corporate blog? … Read more
Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? How can they best contribute to carrying the brand message and communicating with prospective customers? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B … Read more
I love bit.ly. As many of you, I use it to shorten URL’s in Twitter and measure the relative success of specific links that I put out there. Here are my 5 top bit.ly links of the past week, based on click through performance. Twitter’s New Headquarters As Shown Off By Employees (Pictures) Twitter moved … Read more
During the course of a week, I’ll scan hundreds of tweets, receive dozens of newsletters and flip through numerous blog posts. Here are a few which I think you’ll enjoy. 1. What if Google had to design their user interface for Google? Not brand new, but nevertheless a good laugh and SEO 101 lesson for … Read more
With Twitter Lists being rolled out to a greater portion of users earlier today, there is a lot of buzz being created around the new feature. In a nod to my friend Manoj at Web Analytics World, who just posted a set of web analytics Twitter lists, here are a some marketing lists to follow … Read more
Earlier today, Twitter rolled out its much anticipated Twitter Lists feature. Within a few hours, it has taken a large part of the Twittersphere by storm. Twitter lists allows users to assign custom keyword labels to any Twitterer, which can in turn be viewed on a separate list. Listorious has created a directory of lists … Read more