Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities.
Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? What are the best ways to leverage the two mediums in tandem?
Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. Pacific, 8 p.m. Eastern) as we dive in to the following questions, and more!
Q. Do you collect social profile info for your customers/prospects?
Q. Does your email audience expect you to communicate with them via email?
Q. What are the best ways to get your social media audience to opt in to email communications?
Q. What are the best tools for bringing together social and email communication?
Q. Why are social media and email traditionally treated as silos?
Q. For the B2B marketer, what are the similarities between email and social media?
Q. Does an opt-in mean the same thing in social media as with email?