Pointing out interesting things in marketing
There’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, … Read more
How many social media sites do you update on a regular basis? Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis? Ping.fm is a useful aggregation service which allows you to do just that: post content simultaneously to a large … Read more
Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. When did you first hear of Twitter? Four years ago, could people have predicted the evolution of this micro-blogging site at its onset? Apparently, yes. The 20-somethings that were interviewed as part of a study by 747 Media were able to assess the power of … Read more
You go through the ritual once every couple of days. Unless you have auto-follow, that is. How do you decide whether or not to follow someone back on Twitter? I fielded the question on Twitter and here are some of the responses I got. @CWarfield: shared interests; no spam or useless “eating a ham sando” … Read more
Twitter is reaching a significant milestone. At nearly 50 million tweets per day, the average output of Twitter users has climbed dramatically over the past year. @kevinweil in his post on Twitter’s blog puts this in perspective. 50 million tweets per day equals roughly 600 new tweets every second. A year ago, average output was … Read more
Enough said 🙂 Tweet
If you’re interested in the future of Search and have got an hour and a half to spare, I highly recommend sitting down with your favorite beverage and watching this video. In this video, Google presents their most significant product releases of the year, including real time search. Marissa Mayer starts off by presenting four … Read more
Google made a couple of significant product announcements this week. Below you’ll find brief introductions to Google Goggles (image recognition on the Android phone) and real time search results on the Google search results page. Tweet
I love bit.ly. As many of you, I use it to shorten URL’s in Twitter and measure the relative success of specific links that I put out there. Here are my 5 top bit.ly links of the past week, based on click through performance. Twitter’s New Headquarters As Shown Off By Employees (Pictures) Twitter moved … Read more
Earlier today, Twitter rolled out its much anticipated Twitter Lists feature. Within a few hours, it has taken a large part of the Twittersphere by storm. Twitter lists allows users to assign custom keyword labels to any Twitterer, which can in turn be viewed on a separate list. Listorious has created a directory of lists … Read more