Why do humans abandon projects just before they’re finished? In this talk, recorded at the 99% Conference, Seth Godin explains how our fearful “lizard brain” often gets in the way of success.
Here’s a shout out to @w_chris_davies who first pointed out this talk to me.
I normally don’t stray too far from marketing when I post on this blog, but this is too beautiful to not re-publish. This time-lapse video collage of downtown Vancouver captures the beauty of one of the best cities in the world. The filming is fantastic and interplay of light, water, fog and frost is mesmerizing.
Being a Vancouverite by birth, I can’t help but feel a sense of pride with the upcoming 2010 Olympics. You can feel the momentum picking up as the Olympic games draw closer every day.
Just a few days ago, we were circulating this video around the office at Enquiro. It’s a new commercial from Tourism BC, a client of ours, titled You Gotta Be Here in 2010. Enjoy!
Google made a couple of significant product announcements this week. Below you’ll find brief introductions to Google Goggles (image recognition on the Android phone) and real time search results on the Google search results page.
During the course of a week, I’ll scan hundreds of tweets, receive dozens of newsletters and flip through numerous blog posts. Here are a few which I think you’ll enjoy.
Not brand new, but nevertheless a good laugh and SEO 101 lesson for any search marketer! How would you apply SEO best practices to the Google home page? Here the author demonstrates cross linking, fresh content, social bookmarking, reinforcing with keyword content, and a keyword-rich URL for Google’s search page.
Brilliantly designed for their target market, Omniture scores big with this new ‘Pick the Winner’ campaign. Step up to the vintage arcade machine and try your hand at guessing the correct results to A/B tests. How high did you score?
A little over a month after Google Wave was released in limited numbers to the public, the first Google Wave guide book has come out. It’s long, detailed and thorough. And the online version is completely free.
Here is a (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.
This is a 45-minute video of Matt Cutts’ recent presentation at WordCamp – has to be one of the best recent summaries of SEO best practices you can find on video. My thanks go out to Jody Nimetz at the Marketing Jive blog for passing this my way.
Welcome! I'm Andrew Spoeth, and here you'll find a mix-match of gems on B2B marketing, social media, and high tech. My day job has me leading a team of social media marketers at CA Technologies, one of the world's top software companies. In between, you'll find me online - Twitter is best - where I keep up with the rapid pace of innovation in our industry. I also co-moderate a weekly chat on Twitter for marketers called #B2Bchat. The views expressed here are my own.
