Straight From Google – What You Need to Know about SEO

This is a 45-minute video of Matt Cutts’ recent presentation at WordCamp – has to be one of the best recent summaries of SEO best practices you can find on video. My thanks go out to Jody Nimetz at the Marketing Jive blog for passing this my way.

When Does Google Ban Big Websites?

A couple of my colleagues at Enquiro recently attended the Search Engine Strategies (SES) conference in San Jose, California.  SES is one of the world’s leading shows on search engine marketing.  One of the sessions they attended was titled “Black Hat, White Hat: Playing Dirty with SEO.”  The discussion topic in the room turned to big brands and black-hat SEO techniques, and whether Google plays fair when it determines which sites should be banned.

Matt Cutts, Google’s head of Webspam, happened to be in the audience and stepped up to the mic to give a response.  Thanks to Chris Davies for capturing the video: