A couple of my colleagues at Enquiro recently attended the Search Engine Strategies (SES) conference in San Jose, California. SES is one of the world’s leading shows on search engine marketing. One of the sessions they attended was titled “Black Hat, White Hat: Playing Dirty with SEO.” The discussion topic in the room turned to big brands and black-hat SEO techniques, and whether Google plays fair when it determines which sites should be banned.
Matt Cutts, Google’s head of Webspam, happened to be in the audience and stepped up to the mic to give a response. Thanks to Chris Davies for capturing the video: