To Follow Or Not To Follow: That is the Question on Twitter

You go through the ritual once every couple of days. Unless you have auto-follow, that is. How do you decide whether or not to follow someone back on Twitter? I fielded the question on Twitter and here are some of the responses I got. @CWarfield: shared interests; no spam or useless “eating a ham sando” … Read more

Skittles Viral Campaign Holds a Mirror to Twitter

Skittles, a candy produced by Mars Incorporated, created a bit of an online uproar on March 1 when they made a dead simple, yet effective change to their web home page, Instead of a rainbow-colored product site as one would expect, users saw a Twitter feed for the search term Skittles.  The page was … Read more