Blogging in the Social Media Ecosystem

Funny image about blogging

Photo credit: Scott Beale / Laughing Squid

Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now.

But how have social media changed the way you blog? Are you getting everything you can out of your corporate blog? What are the latest tips and tricks needed to turn your blog into the backbone of your content marketing strategy? Do your Twitter and Facebook followers read your blog?

We’d like to hear from you in our upcoming live Twitter chat, June 23, 2011. Follow the #B2Bchat Twitter stream starting at 5:00 p.m. Pacific where we will discuss Blogging in the Social Media Ecosystem.

Questions will include:

Q. How do you come up with good topics to blog about?

Q. How often should you blog?

Q. What are the most useful blogging plugins?

Q. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn?

Q. How would you describe a good blog commenting strategy?

Q. What are the best ways to leverage existing blog content with social channels?

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A Blog Post a Day

It wasn’t easy but he did it.  Here’s a shout out to a fellow blogger, Mike Volpe, for sticking with his pledge to write a blog post a day for February.   From his Marketing with Mike blog, here are my three favorite posts from his one-month string of posts just completed:

3 Big Mistakes You Make When Talking to Reporters

Why Routines are Good

MC Hammer Says You Can’t Touch Twitter


Blogging Beginnings

Today is a bit of a milestone for several of my students in their Internet Marketing class as they set up their very own blogs. Blogging platforms like WordPress and Blogger make it really easy to get off the ground with blogging. But one of the most difficult questions students seem to face is the question of what they should blog about.

Blog Broadly or Target Precisely?

Like me, you probably have a lot of different things you’re interested in, things which aren’t necessarily related. How do you combine these into a single blog? Or do you start several blogs?

With Marketing Finger, I chose to go down the wider path. I could have gone broader, though, opening it up to be more like a journal. My Phoenix On Mars blog, on the other hand, gets a lot more specific.  It relays stories about NASA’s latest lander as it digs its way down to Martian ice.

As our Internet Marketing class takes these first bold steps towards publishing on the Web through blogs, students are getting a chance to develop an online voice, connect with other like-minded people.

Check out Ben’s article on The Welder’s Misconception, David’s Flaction, Karina’s blog about handbags, Ashley’s Misadvantures, and Andrew’s Naturally Artificial blog.

To finish off, here is a video which kicked off today’s class, a presentation by Kevin Kelly at last November’s TED conference.  Kevin reflects upon the next 5,000 days of the Internet, how everything will contribute to and connect to the “One”.