Today is a bit of a milestone for several of my students in their Internet Marketing class as they set up their very own blogs. Blogging platforms like WordPress and Blogger make it really easy to get off the ground with blogging. But one of the most difficult questions students seem to face is the question of what they should blog about.
Blog Broadly or Target Precisely?
Like me, you probably have a lot of different things you’re interested in, things which aren’t necessarily related. How do you combine these into a single blog? Or do you start several blogs?
With Marketing Finger, I chose to go down the wider path. I could have gone broader, though, opening it up to be more like a journal. My Phoenix On Mars blog, on the other hand, gets a lot more specific.Â It relays stories about NASA’s latest lander as it digs its way down to Martian ice.
As our Internet Marketing class takes these first bold steps towards publishing on the Web through blogs, students are getting a chance to develop an online voice, connect with other like-minded people.
To finish off, here is a video which kicked off today’s class, a presentation by Kevin Kelly at last November’s TED conference.Â Kevin reflects upon the next 5,000 days of the Internet, how everything will contribute to and connect to the “One”.