In this interview with Eric Schmidt, Charlie Rose asks the Google CEO a range of questions, from the origins of Google’s advertising model, to the monetization of YouTube, to whether the search giant would consider buying Twitter.
The interviewer turned to the concept of the digital divide, and the role technology companies have played to bridge the gap. Schmidt pointed out that, “In our lifetimes, we’re going from almost no one being able to communicate, to almost everyone being able to communicate. We’re also going from almost no one having information and any kind of access to libraries, to virtually everyone having access to every piece of information in the world. That is an enormous accomplishment for humanity. ”
Schmidt describes the future of mobile search, giving an example of how someone interested in history, walking down a street in New York could be delivered a “narrative stream that’s highly personal and highly entertaining.” He added, “Why can’t my phone generate the searches I should have been asking [based on my interests]?”
Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world’s most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP.
In this 17 minute interview, you’ll hear me ask Michael about white paper promotion from a b2b marketing perspective, including:
What prompted the book Writing White Papers?
Which promotional channels work best for white papers?
What is the life span of a white paper?
Should companies charge for white papers?
What about white paper registration forms?
What options are out there for white paper syndication?
Where is white paper publishing and promotion headed?
Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. His work is used as required reading at major universities such as MIT and Johns Hopkins. You can find him on Twitter at @mike_stelzner.
I wanted to share this recent Guy Kawasaki interview conducted by Robert Scoble (@scobleizer, FastCompany.tv). In it, Guy tells us the story behind his latest book, Reality Check.
Welcome! I'm Andrew Spoeth, and here you'll find a mix-match of gems on B2B marketing, social media, and high tech. My day job has me leading a team of social media marketers at CA Technologies, one of the world's top software companies. In between, you'll find me online - Twitter is best - where I keep up with the rapid pace of innovation in our industry. I also co-moderate a weekly chat on Twitter for marketers called #B2Bchat. The views expressed here are my own.