In his latest book titled Enchantment, Guy Kawasaki covers the principles that individuals and businesses can apply to achieve personal and professional success.
If you don’t have time to read the book, or are looking for a nice refresher, look no further. Here is a handy overview in the form of an Infographic: How to Achieve Enchantment.
I wanted to share this recent Guy Kawasaki interview conducted by Robert Scoble (@scobleizer, FastCompany.tv). In it, Guy tells us the story behind his latest book, Reality Check.
“Simplicity is the Ultimate Sophistication”, a phrase taken from Leonardo da Vinci hundreds of years ago, is very much alive today.
How many presentations have you seen about… effective presentations? I recently came across Presentation Zen, a new book by Garr Reynolds with a foreword by one of my favorite bloggers, Guy Kawasaki.
When you read it, you can’t help but get overcome by the “I could have thought of that†syndrome. But that’s part of the magic of this book, and the magic of great presentations, actually.
This read has already caused me to rethink some of my own slide design malpractices. For example, do I need my company logo on each and every slide? Depending on the audience, I could easily free up some screen real estate for more relevant information.
The author has some solid advice, including:
• Plan analog
• Know the power of storytelling
• Understand signal vs. noise ratio
As you may guess, Reynolds also provides numerous examples of great presentations. Here are a couple of the best ones.
Welcome! I'm Andrew Spoeth, and here you'll find a mix-match of gems on B2B marketing, social media, and high tech. My day job has me leading a team of social media marketers at CA Technologies, one of the world's top software companies. In between, you'll find me online - Twitter is best - where I keep up with the rapid pace of innovation in our industry. I also co-moderate a weekly chat on Twitter for marketers called #B2Bchat. The views expressed here are my own.