MarketingProfs’ Digital Marketing Mixer: The Packing Checklist

As I write this post, marketers are gearing up for what promises to be one of the year’s best conferences: MarketingProfs’ Digital Marketing Mixer. The event, being held in Chicago on October 21 and 22, brings together email, search and social media in an intimate setting. Industry experts will be presenting real-life examples of what’s worked and what hasn’t from top companies including Hoovers, Intel, SAS, Lehmans and Intuit.

I thought it would be fun to list a few things we’ll want to pack in our suitcases heading to the conference. It’s a checklist of things to have, figuratively speaking. It starts here but feel free to add more in the comments below or in the Twitter conversation: @andrewspoeth #mpdm.

Digital Marketing Mixer: The Packing Checklist

1. A spin through the event’s promotional videos

2. A peak at the speaking roster

3. The Twitter hashtag #mpdm saved

4. Made note of the LinkedIn event page

5. Thinking about our own company’s Search Marketing, Email Marketing and Social Media

6. A glance at the content, nearly 30 different sessions being presented


And if you’re literally looking for a glance, here it is: all of the MarketingProfs Digital Marketing Mixer sessions packed into one piece of word art:

mpwordle 5

made on
text taken from MarketingProfs Digital Marketing Mixer sessions page

See you at the Mixer!

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs

I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see In the interview, she shares her thoughts and personal experiences on Twitter as it relates to her role as a B2B marketer and promoter of the MarketingProfs brand.