Pointing out interesting stuff
November 16th, 2008 — General
“By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline,” says Godin.
Welcome! I'm Andrew Spoeth, and here you'll find a mix-match of gems on B2B marketing, social media, and high tech. My day job has me leading a team of social media marketers at CA Technologies, one of the world's top software companies. In between, you'll find me online - Twitter is best - where I keep up with the rapid pace of innovation in our industry. I also co-moderate a weekly chat on Twitter for marketers called #B2Bchat. The views expressed here are my own.
