Pointing out interesting things in marketing
Andrew Spoeth I recently had a chance to chat with Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit. Jim Sterne’s depiction of the Customer Life Cycle Funnel – four distinct funnels based on successful or unsuccessful customer acquisition, persuasion and conversion – has been widely quoted and referenced since … Read more
Shortly after tonight’s second presidential debate between John McCain and Barack Obama, I stumbled upon a word cloud graphic titled ‘Obama at Oct. 7 Debate‘ on Wordle. As with tag or word clouds in general, the collage shows words used and their relative frequency with word size. Wordle, a tool created by IBM Research engineer … Read more
Here’s a tool which will certainly allow for much amusement. And it could also be a great way to communicate feedback on web page usability or content. Tynt is a program which allows users to add text, drawings, highlights and other fun things to web pages. These can be shared with others by email or … Read more
Google CEO Eric Schmidt spoke at the Corporate Eco Forum on September 8, 2008 in San Francisco, CA. He used Google Earth to visually demonstrate how one can use the program to measure and observe environmental policies at work. He went on to talk about Google’s role in using sustainable energy and provides some compelling … Read more
I wanted to pass along an inspiring article on the psychology of persuasion which came to my inbox recently. Mitchell Weisburgh at the PILOTed blog wrote the story after he visited Turkey. He encountered several rug vendors, and one of them managed to successfully close the deal even though Mitchell had no intention of buying … Read more
Google’s browser hit the market today at noon Pacific time (available at www.google.com/chrome). Â According to Clicky Web Analytics, Google Chrome’s market share has already hit 2.74% within 10 hours! Watch a video from the development team on the thinking and features behind Google Chrome. Tweet
I first heard about it when I got a tweet from Matt Cutts around two hours ago with a link to the Official Google Blog.Google is scheduled to launch the beta version of its browser in over 100 countries tomorrow.Google was forced to confirm the story when rumors began spreading like wildfire in the blogosphere … Read more
News junkies beware: there’s another way to stay on top of it all. Newsmap has been around for a few years now, but many will still enjoy this intuitive look at the news online.Newsmap takes data from Google News and depicts it in nestled rectangles of varying sizes.The news stories are grouped into world, national, … Read more
A couple of my colleagues at Enquiro recently attended the Search Engine Strategies (SES) conference in San Jose, California. SES is one of the world’s leading shows on search engine marketing. One of the sessions they attended was titled “Black Hat, White Hat: Playing Dirty with SEO.” The discussion topic in the room turned to … Read more
Millions around the globe have been inspired by a final lecture delivered by Randy Pausch, a professor of computer science, human-computer interaction and design at Carnegie Mellon University. Pausch, terminally ill with pancreatic cancer, gave his earnest “last lecture” to a packed auditorium of over 400 colleagues and students in September of last year. Titled … Read more