The Customer Life Cycle Funnel – an Interview with Jim Sterne

I recently had a chance to chat with Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit.

Jim Sterne’s depiction of the Customer Life Cycle Funnel – four distinct funnels based on successful or unsuccessful customer acquisition, persuasion and conversion – has been widely quoted and referenced since he first presented it in 2000. In the interview, Jim walks us through the four funnels, while also touching upon B2B vs. B2C, and social media marketing.