The Psychology of Persuasion and Buying Rugs in Turkey

I wanted to pass along an inspiring article on the psychology of persuasion which came to my inbox recently. 

According to author Robert Cialdini, there are 6 weapons of influence. We can all use them, and they are used on us, either knowingly or by accident:

  1. Reciprocation: we try to repay what another person has provided us
  2. Commitment and consistency: we desire to be consistent with what we have already done
  3. Social proof: we tend to rely on what other people are doing to determine our own actions
  4. Liking: we tend to go along with and follow people we like
  5. Authority: we feel a sense of duty to follow someone who has authority
  6. Scarcity: opportunities seem more valuable to us when their availability is limited

See the original blog post: What I Learned Buying a Rug in Turkey.

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