I love bit.ly. As many of you, I use it to shorten URL’s in Twitter and measure the relative success of specific links that I put out there.
Here are my 5 top bit.ly links of the past week, based on click through performance.
Twitter’s New Headquarters As Shown Off By Employees (Pictures)
Twitter moved into a new, much larger office this week. Several Twitter employees went around snapping pictures for the rest of us to see. Some of my Twitter followers noted that it looks pretty empty and dark, dark perhaps because they are conserving electricity that is being used up through the new retweet function that they’re rolling this week.
100 Ways To Measure Social Media
A David Berkowitz article from the MediaPost Social Media Insider Column. With a title like that, how can you not look? Some of the points in David’s list are repetitive, but this compilation is nevertheless worth reading as it covers a lot of ground.
Google Chrome OS: 5 Ways It’s Completely Different
From Mashable, reporting live at the Google Chrome OS press conference last Thursday. Although this won’t change our lives immediately, the release of Chrome OS next year will have an impact, and is likely creating serious headaches for Microsoft.
The Definitive Guide to Lead Nurturing
As a B2B marketer, I’m always looking for ways to better drive the revenue funnel. This white paper from Marketo brings together best practices in email marketing, lead scoring and lead nurturing.
During the course of a week, I’ll scan hundreds of tweets, receive dozens of newsletters and flip through numerous blog posts. Here are a few which I think you’ll enjoy.
Not brand new, but nevertheless a good laugh and SEO 101 lesson for any search marketer! How would you apply SEO best practices to the Google home page? Here the author demonstrates cross linking, fresh content, social bookmarking, reinforcing with keyword content, and a keyword-rich URL for Google’s search page.
Brilliantly designed for their target market, Omniture scores big with this new ‘Pick the Winner’ campaign. Step up to the vintage arcade machine and try your hand at guessing the correct results to A/B tests. How high did you score?
A little over a month after Google Wave was released in limited numbers to the public, the first Google Wave guide book has come out. It’s long, detailed and thorough. And the online version is completely free.
With Twitter Lists being rolled out to a greater portion of users earlier today, there is a lot of buzz being created around the new feature. In a nod to my friend Manoj at Web Analytics World, who just posted a set of web analytics Twitter lists, here are a some marketing lists to follow on Twitter. This top 10 list is based on the number of followers each list has at the time of this posting.
Earlier today, Twitter rolled out its much anticipated Twitter Lists feature. Within a few hours, it has taken a large part of the Twittersphere by storm. Twitter lists allows users to assign custom keyword labels to any Twitterer, which can in turn be viewed on a separate list.
Listorious has created a directory of lists which is quickly becoming populated with a lot of data. To start, here is a list of the Top 100 Lists on Twitter.
It’s interesting to note that we can see Twitter lists already being indexed by Google. This ultimately means that marketers will want to have influence on the way they are labelled. Looking through the list names that are created for an individual, one can learn a great deal about the public’s perception. And there is also the occasional laugh as well. To demonstrate, here are a couple of famous Twitterers and the variety of Twitter lists they appear on.
Guy Kawasaki, @guykawasaki, who has been ‘listed’ 1,729 times as of right now, is labeled as:
marketing
power
news
very-friendly
high-tweequency
firehoses, and
titans of tech
Darren Rowse (@problogger), listed 664 times, is described as:
As I write this post, marketers are gearing up for what promises to be one of the year’s best conferences: MarketingProfs’ Digital Marketing Mixer. The event, being held in Chicago on October 21 and 22, brings together email, search and social media in an intimate setting. Industry experts will be presenting real-life examples of what’s worked and what hasn’t from top companies including Hoovers, Intel, SAS, Lehmans and Intuit.
I thought it would be fun to list a few things we’ll want to pack in our suitcases heading to the conference. It’s a checklist of things to have, figuratively speaking. It starts here but feel free to add more in the comments below or in the Twitter conversation: @andrewspoeth #mpdm.
5. Thinking about our own company’s Search Marketing, Email Marketing and Social Media
6. A glance at the content, nearly 30 different sessions being presented
And if you’re literally looking for a glance, here it is: all of the MarketingProfs Digital Marketing Mixer sessions packed into one piece of word art:
Google Wave has been the talk of the town over the past few days. Techies everywhere have been clamoring to the 100,000 invites which were sent out last week. It has been a trending topic on Twitter and the first reviews are coming in. As luck would have it, I`m not one of the fortunate 100,000 who received an invite, and can`t give my own opinion on it yet. But if you`re looking for a quick, simple explanation of how Wave may change the world as we know it, check out this video from EpipheoStudios.com.
A powerful video by the people at Socialnomics which throws a lot of compelling numbers at you. It’s great if you’re looking for an introduction to social media, or data to convince someone that it is indeed more than just a fad.
Want to see how Twitter, LinkedIn, WordPress, and ON24 relate to each other? Or have you ever wondered what role Ning, Scribd or Sonic Foundry have to play in the promotional mix?
Here is a new social media map courtesy of London-based agency, Banner. They’ve taken several dozen of the biggest marketing vehicles and charted them according to role, i.e. document sharing, social bookmarking, video sharing, microblogging, etc. To best read the map, view it in full screen mode.
The question quickly becomes: where do I start? My advice would be to circle the mediums you already work with, and then work your way along the lines into new territory. Start by searching for your brand and your main competitors within each of the stations. It should quickly become evident how relevant the vehicle is to your target audience. You will then want to pick a small handful of channels to work with, thus keeping it more focused and using each to their full potential.
As I write this, thousands of us search marketing folks around the globe are packing our bags and getting ready to swoop into San Jose, California for the largest search engine strategies conference of the year, known by the industry simply as SES San Jose. Our company has been a part of these conferences for some time, but each show is a mixture of old and new. And for many of you who may be attending SES San Jose for the first time, here is something you may just want to bookmark and read during some downtime in the airport:
My SES San Jose Survival Guide
1. Follow the SES San Jose hashtag #sessj on Twitter. You will find a lot of great people there. And if the hashtag isn’t enough, here are two Twitter accounts you’ll want to follow right away: @matt_mcgowan and @SESConf.
4. Subscribe to the SES YouTube Channel. You’ll find over 300 videos which have been posted over the past couple of years.
5. Flip through the July 2009 edition of the SES Magazine. There will undoubtedly a lot of these to be found at the conference itself, but you may not have known that they also have an online version.
6. A closer look at the SES San Jose conference agenda. I won’t reveal my favorites in this post, but take a look at these buzz words, courtesy of wordle.net:
Greetings! I'm Andrew Spoeth, and here you'll find a mix-match of gems on B2B marketing, social media, PR and technology. You'll also find me speaking at industry events and co-moderating the weekly #B2Bchat on Twitter.
RT @marketo: The Secret to Successful Email Marketing: Testing: Hate it or love it, email marketing is here to stay. According ... http: ... 21 mins ago
