Pointing out interesting things in marketing
Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value? Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. And this is especially true for B2B with their typically complex, drawn … Read more
Thought-provoking insight on the contemporary workplace from Jason Fried, co-founder of 37 Signals and author of New York Times bestseller, Rework. Tweet
I saw this image as a blog post comment yesterday and unfortunately can’t remember where I found it. If you know the copyright owner, please let me know so I can attribute it accordingly. This was just too funny to not share. Tweet
It was just over two months ago that Apple CEO Steve Jobs unveiled the Apple iPad, the company’s new flagship product. As with the iPhone and iPod Touch, apps are going to be central to the iPad. Nearly all of Apple’s iPhone apps will run on the iPad, but there is also an emerging market … Read more
Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. When did you first hear of Twitter? Four years ago, could people have predicted the evolution of this micro-blogging site at its onset? Apparently, yes. The 20-somethings that were interviewed as part of a study by 747 Media were able to assess the power of … Read more
What is the Return on Investment (ROI) of an ad campaign? How do you go about measuring it? Which attribution models work best for your sales process? These are some of the things I was working on this afternoon which led me to ponder the following relationship. As you start to think of the ROI … Read more
Seth Godin: Quieting the Lizard Brain from 99% on Vimeo. Why do humans abandon projects just before they’re finished? In this talk, recorded at the 99% Conference, Seth Godin explains how our fearful “lizard brain” often gets in the way of success. Here’s a shout out to @w_chris_davies who first pointed out this talk to … Read more
You go through the ritual once every couple of days. Unless you have auto-follow, that is. How do you decide whether or not to follow someone back on Twitter? I fielded the question on Twitter and here are some of the responses I got. @CWarfield: shared interests; no spam or useless “eating a ham sando” … Read more
Redesigning a website can be a lengthy, complicated process. Done properly, it can give a dramatic boost you your online presence. Over the years I’ve had the pleasure, and pain, of being a part of several redesign projects. Here is a checklist for website redesign, a series of steps that developers will go through in … Read more
Twitter is reaching a significant milestone. At nearly 50 million tweets per day, the average output of Twitter users has climbed dramatically over the past year. @kevinweil in his post on Twitter’s blog puts this in perspective. 50 million tweets per day equals roughly 600 new tweets every second. A year ago, average output was … Read more