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ROI

The More You Think About ROI…

by Andrew Spoeth

What is the Return on Investment (ROI) of an ad campaign? How do you go about measuring it? Which attribution models work best for your sales process? These are some of the things I was working on this afternoon which led me to ponder the following relationship. As you start to think of the ROI … Read more

Categories marketing Tags 1000words, analytics, attribution, measurement, return on investment, ROI Leave a comment

The Basics of Social Media ROI

by Andrew Spoeth

Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard. Check out this fun but discussion-provoking presentation on social media and measuring its impact on bottom line. Tweet

Categories social media Tags justification, measurement, return on investment, ROI, social media, twitter Leave a comment

Welcome!

Andrew Spoeth in Mountain View, California

I'm Andrew Spoeth, and here you'll find a collection of gems on marketing, social media, and tech. My day job has me working with CMOs as they strengthen their leadership skills. I’ve also led marketing teams and worked for a Fortune 500 brand, VC-backed startups, and agencies.

Recommended

  • AdAge
  • Adobe Marketing Blog
  • Andrew’s List of AI Tools
  • Convince and Convert
  • MarTech
  • Spoeth Leadership
  • The AI Navigator

Recent Posts

  • Unlocking the Power of AI in Social Media Advertising: Best Practices and Platforms’ Approaches
  • What is Revenue Marketing?
  • Breaking Down Barriers: How AI is Helping Brands Reach Their Target Audience with Influencer Marketing
  • What is Amara’s Law, and what does it mean in marketing?
  • What is a Landing Page?

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