Check out this fun but discussion-provoking presentation on social media and measuring its impact on bottom line.
The Basics of Social Media ROI
October 29th, 2009 — social media
A finger on the pulse of digital marketing.
Welcome! I'm Andrew Spoeth, and here you'll find a mix-match of gems on B2B marketing, social media, and high tech. My day job has me leading a team of social media marketers at CA Technologies, one of the world's top software companies. In between, you'll find me online - Twitter is best - where I keep up with the rapid pace of innovation in our industry. I also co-moderate a weekly chat on Twitter for marketers called #B2Bchat. The views expressed here are my own.Let’s Connect
B2B Marketing – Official Rockstar Blogger
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