Pointing out interesting things in marketing
When Threads, the new social media sensation created by Instagram, launched last Wednesday, users flocked to the platform to try it for themselves. Within six days the platform has amassed more than 100M users that have been busy posting ‘threads’, engaging with posts, and following people and brands. Yesterday, I stumbled upon a post that … Read more
Understanding the K-Factor in Marketing: The Key to Viral Growth In today’s digital era, where word-of-mouth can spread like wildfire, understanding the mechanisms that drive this spread is crucial for marketers aiming to leverage viral growth. One such mechanism, the K-Factor, sits at the heart of viral marketing strategies, determining the success of your campaign’s … Read more
In the bustling marketplace of today’s business world, understanding your audience is more than a strategy; it’s a necessity. But how do you pinpoint exactly who you should be targeting? Enter the Ideal Customer Profile (ICP), a concept that’s as intriguing as it is essential. Let’s embark on a journey to explore what an ICP … Read more
Social media advertising has evolved from simple banner ads and promoted posts into a sophisticated part of the marketing mix that can deliver unprecedented levels of engagement and conversion. With social media platforms boasting billions of active users, it has become more critical than ever that brands create targeted, relevant, and effective ad campaigns. Over … Read more
The public release of ChatGPT has taken the tech world by storm. Although the use of machine learning and artificial intelligence in marketing is not new, I thought now is the perfect time to revisit the topic of AI. Never before has it been this easy to leverage AI with such ease and at scale. … Read more
As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Join us for our latest online discussion with leading B2B marketers as we … Read more
One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. So how do you best … Read more
There’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, … Read more
Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other … Read more
I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Here are some of the gems I found in the 70-page paper and which I cover in the video above. Define targets for each of your marketing campaigns as you plan them. Consider setting a ‘best … Read more