Pointing out interesting things in marketing
I recently had the pleasure of reading Seth Godin’s latest book, Poke the Box. It’s a nice, light read and something that can be fit into an afternoon visit to your favorite coffee shop. As with other Seth Godin books that I’ve read, the message first strikes you as self evident. Of course this makes … Read more
Seth Godin: Quieting the Lizard Brain from 99% on Vimeo. Why do humans abandon projects just before they’re finished? In this talk, recorded at the 99% Conference, Seth Godin explains how our fearful “lizard brain” often gets in the way of success. Here’s a shout out to @w_chris_davies who first pointed out this talk to … Read more
“By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline,” says Godin. Click through to see the plexo Tweet
To add to the 218 page slide deck on Seth Godin’s new book Tribes which I posted nearly a month ago, here is the video where Seth presents the thinking behind new latest book. The event took place in front of an invited audience in New York on October 21, 2008. The presentation is nearly … Read more
Seth Godin on Tribes View SlideShare presentation or Upload your own. (tags: book tribes) As many of you, I’m in the midst of listening to Seth Godin’s new book titled Tribes. It is an enjoyable read, a book which speaks a lot of truth about communities, leadership, communication, and um, tribes. Seth posted his own … Read more