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target market

(Everything I Do) I Do It For You

by Andrew Spoeth

What does it mean to be totally focused on a target market? And what is Bryan Adams doing on a marketing blog anyway? Admittedly this song brings back memories of my university days, to a time before I had even considered a career in online marketing. But let’s take a closer look at the title … Read more

Categories General Tags persona, target market, targeting Leave a comment

Welcome!

Andrew Spoeth in Mountain View, California

I'm Andrew Spoeth, and here you'll find a collection of gems on marketing, social media, and tech. My day job has me working with CMOs as they strengthen their leadership skills. I’ve also led marketing teams and worked for a Fortune 500 brand, VC-backed startups, and agencies.

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