Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK.
Of the stats presented, here some which are especially noteworthy:
- CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work.
- The use of social media by B2B companies is validated by business purchasers. 93% of business buyers believe all companies should have a presence in social media.
- If you think C-level executives aren’t active online, you’re sorely mistaken. The Internet is the C-Suites top information resource (74% of C-Level executives say it’s very valuable)
- 89% of journalists make use of blogs while conducting their online research and 96% turn to corporate websites.
To read more on the data presented here, check out Earnest Agency’s accompanying blog post which contains further detail and sources:http://earnestagency.wordpress.com/2010/03/16/vital-statistics-for-every-b2b-marketer/.