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Why are so many B2B websites… boring?

by Andrew Spoeth

I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this … Read more

Categories b2b marketing Tags #B2Bchat, usability, user experience, website design Leave a comment

Welcome!

Andrew Spoeth in Mountain View, California

I'm Andrew Spoeth, and here you'll find a collection of gems on marketing, social media, and tech. My day job has me working with CMOs as they strengthen their leadership skills. I’ve also led marketing teams and worked for a Fortune 500 brand, VC-backed startups, and agencies.

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