FAQ

Cross-channel marketing is a strategy that involves reaching customers through multiple channels such as email, social media, digital advertising, and SMS, with the aim of providing a consistent and unified brand experience. It is a way to connect with customers wherever they are and however they prefer to interact with a brand. By utilizing multiple … Read more

Conversion rate is a metric that measures the percentage of website visitors that take a desired action. This action can be a purchase, a form submission, a phone call, or any other desired outcome. For example, if 100 people visit a website and 8 of them make a purchase, the conversion rate would be 8%. … Read more

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the aim of driving profitable customer action. It is an approach that focuses on creating and sharing content that educates, entertains, and informs your target audience. The content can come in the … Read more

Second-party data is a type of data that is collected by one company and shared with another company through a partnership or data sharing agreement. It is different from first-party data, which is data collected by a company on its own customers or website visitors, and third-party data, which is data collected by a company … Read more

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. It is designed to blend seamlessly into the content of the website or app where it is displayed. Unlike traditional display advertising, which stands out as an advertisement, native advertising is designed to look … Read more

Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It is used by businesses and organizations to make data-driven decisions and to predict future trends, patterns, and behaviors. Predictive analytics can be used for a variety of purposes, such as … Read more

Referral marketing is a strategy in which businesses or individuals encourage their existing customers to refer new customers through word-of-mouth or other forms of promotion. It is a form of word-of-mouth marketing where happy customers are incentivized to tell their friends, family, and colleagues about a product or service they’ve had a positive experience with.Referral … Read more

Remarketing is a powerful online advertising technique that can help businesses connect with users who have previously interacted with their website or mobile app. By placing a cookie on the user’s browser, businesses can track their behavior and show them relevant ads as they browse other websites or use mobile apps. Remarketing campaigns can take … Read more

Scraping, also known as web scraping, is the process of automatically extracting large amounts of data from websites and other digital sources. It is a technique used by businesses, researchers, and marketers to collect data from the internet, such as pricing information, product descriptions, and customer reviews. Scraping is done by using specialized software, called … Read more

UI, or user interface, refers to the way in which a user interacts with a digital product or service. In the context of marketing, UI is an important aspect of the customer experience, as it determines how easily and effectively users can navigate and interact with a website, mobile app, or other digital product. A … Read more