FAQ

Scraping, also known as web scraping, is the process of automatically extracting large amounts of data from websites and other digital sources. It is a technique used by businesses, researchers, and marketers to collect data from the internet, such as pricing information, product descriptions, and customer reviews. Scraping is done by using specialized software, called … Read more

UI, or user interface, refers to the way in which a user interacts with a digital product or service. In the context of marketing, UI is an important aspect of the customer experience, as it determines how easily and effectively users can navigate and interact with a website, mobile app, or other digital product. A … Read more

Voice search optimization is the process of optimizing a website or mobile app for voice search queries. Voice search is a technology that allows users to perform a search by speaking into a device, such as a smartphone, smart speaker, or other device with a built-in microphone.Voice search optimization involves making sure that a website … Read more

Account-based marketing (ABM) is a strategic approach to B2B marketing where the focus is on targeting and engaging key accounts with highly personalized campaigns. Instead of using a one-size-fits-all approach, ABM marketing allows businesses to tailor their marketing efforts to specific accounts and decision-makers, with the goal of driving revenue growth from those accounts. ABM … Read more