Cross-Channel Marketing

Cross-channel marketing is a strategy that involves reaching customers through multiple channels such as email, social media, digital advertising… read more Tweet

California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) is a data privacy law that was passed in California in 2018. The CCPA is designed to give California residents more control over …read more Tweet

Conversion Rate

Conversion rate is a metric that measures the percentage of website visitors who take a desired action. This action can be a purchase, a form submission, a phone call, or any other desired outcome. For example, if 100 people visit a website …read more Tweet

Content Marketing

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the aim of driving profitable customer action. It is an approach that focuses on creating and sharing content that educates, entertains, and informs your target audience. Read more… Tweet