What are marketers reading this summer?

The Fourth of July is just around the corner and for many of us, that means the official beginning of summer. With the new season come thoughts – or perhaps mere dreams – of lazy days ahead. Perhaps camping, road trips, flights to far away places, and time to catch up on some summer reading.

What have you got packed away in your carry-on? Or on your Kindle? Or iBook?

We’ll put the question to our #B2Bchat Twitter audience on June 27. Tune in at 5:00 p.m. Pacific to discuss this and several other questions such as:

Q. What is your preferred book format and why?

Q. Do you engage with authors via social media? Which authors are best at it?

Q. What are the hottest marketing books out at the moment?

Q. Which older marketing titles are must-reads for B2B marketers? Why?

Q. Which non-marketing books have taught you lessons that you’ve applied to your marketing career?



#1 Janet Thaeler on 09.04.13 at 5:15 pm

I missed the chat but love the topic. I’m Kindle on my iPad all the way. Except if I need to go back and reference the book a lot. Then I like a physical copy.

I just wrote about what we’re reading over at Avalaunch: http://avalaunchmedia.com/blog/business-books-marketing-pros and there are some great suggestions in the comments (that I want to read).

Blog On

#2 admin on 09.07.13 at 9:07 pm

Janet, thanks for sharing your reading list. Love it.

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