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The Customer Life Cycle Funnel – an Interview with Jim Sterne

October 16th, 2008 | General

I recently had a chance to chat with Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit.

Jim Sterne’s depiction of the Customer Life Cycle Funnel – four distinct funnels based on successful or unsuccessful customer acquisition, persuasion and conversion – has been widely quoted and referenced since he first presented it in 2000. In the interview, Jim walks us through the four funnels, while also touching upon B2B vs. B2C, and social media marketing.

2 comments ↓

#1 How Does Your Risk Fit Into My Funnel? | Marketing Finger on 04.13.09 at 4:47 pm

[…] concept and use it to map things like lead volume vs. position in the sales/marketing cycle. An interview I conducted with Jim Sterne takes a look at funnels of different shapes and how they reveal demand generation ailments and […]

#2 How Does Your Risk Fit Into My Funnel? | Ask Enquiro on 04.13.09 at 4:59 pm

[…] concept and use it to map things like lead volume vs. position in the sales/marketing cycle. An interview I conducted with Jim Sterne takes a look at funnels of different shapes and how they reveal demand generation ailments and […]

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