What Age Is Your Customer?

I can hardly believe we’re only a few days away from wrapping up the BuyerSphere webinar series. It has been quite a journey. Since the beginning of April, Enquiro has been building an amazing package of webinars and research papers which go to the very core of B2B marketing. Experts from Google, Business.com, Covario, Demandbase and Marketo have all contributed their unique experience and marketing advice. If you’ve missed them so far, you can still get the recordings and white papers at www.enquiro.com/b2bresearch.

The final webinar in the series will be – in my opinion – one of the most fascinating and thought provoking. We’re calling it The Rise of the Digital Native: B2B Buying in Flux. Gord Hotchkiss and his panel of experts are taking a look at a very basic but fundamental question: Does age play a role in marketing? What does Enquiro’s latest research show us about B2B buying behavior as it relates to the buyer’s demographic, and more specifically, how and when the buyer grew up?

For the first time ever in an Enquiro webinar, we’re also joined by Danny Sullivan and Rand Fishkin, two very big hitters in the Search Marketing industry. They will be part of the panel along with our own Gord Hotchkiss, Ben Hanna (Business.com), Chris Golec (Demandbase), Matthias Blume (Covario) and Mark McMaster (Google).

As an attendee of the live event, you will get to hear the discussion as it happens, plus be able to send the panel your marketing-related questions. We will also be touching upon the highlights of the rest of the series, so if you’ve missed previous webinars, don’t miss out on this one. To top it off, one lucky attendee will win a BuyerSphere hard copy white paper package, plus a 15-minute search marketing audit with an Enquiro account manager.

The Rise of the Digital Native
Live Webinar
Wednesday, June 24 2:00pm Pacific
Register now –>

The webinar explores:

* The differences between a Digital Native and a Digital Immigrant
* Why the brain gets wired differently in Digital Natives
* How this impacts interactions with technology and the web
* What are the implications for B2B buying
* How the landscape might shift in the next decade

Panelists:
Gord Hotchkiss – President and CEO, Enquiro
Rand Fishkin – CEO and Co-Founder, SEOmoz
Danny Sullivan – Editor-in-Chief, Search Engine Land
Ben Hanna – VP Marketing, Business.com
Mark McMaster – Senior Planner of Technology/B2B Markets, Google
Chris Golec – Founder and CEO, Demandbase
Moderated by Bill Barnes, EVP Business Development, Enquiro

danny-rand2

Rand Fishkin, CEO and founder of SEOmoz, and Danny Sullivan, Editor-in-Chief of Search Engine Land will be special guests at the wrap-up to the BuyerSphere webinar series, June 24.

A Webinar Calendar

Do you get inundated with invitations to view free webinars? Hey, how about this new webcast? It talks about the top 20 new tips you should consider when optimizing your PPC campaigns. Another one, this time about 7 ways sales and marketing can increase communication flow. Lots to see, and it’s all free!

There are indeed a lot of webinars which provide real value to a marketer. It would be great to plan out a week or two in advance by seeing what’s out there. That’s why I’m trying it myself with a shared Google calendar. Take a peek at this new webinar calendar.