Pushing the Right Buttons to Viral Video Success

This video crossed my radar this morning and I think it’s brilliant. I wonder how many “push the button” spin-offs this will create?

Social Media Statistics for B2B Marketers

Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK.

Of the stats presented, here some which are especially noteworthy:

  1. CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work.
  2. The use of social media by B2B companies is validated by business purchasers. 93% of business buyers believe all companies should have a presence in social media.
  3. If you think C-level executives aren’t active online, you’re sorely mistaken. The Internet is the C-Suites top information resource (74% of C-Level executives say it’s very valuable)
  4. 89% of journalists make use of blogs while conducting their online research and 96% turn to corporate websites.

To read more on the data presented here, check out Earnest Agency’s accompanying blog post which contains further detail and sources:http://earnestagency.wordpress.com/2010/03/16/vital-statistics-for-every-b2b-marketer/.

Vancouver the Olympic City in Time Lapse Video

I normally don’t stray too far from marketing when I post on this blog, but this is too beautiful to not re-publish. This time-lapse video collage of downtown Vancouver captures the beauty of one of the best cities in the world. The filming is fantastic and interplay of light, water, fog and frost is mesmerizing.

Being a Vancouverite by birth, I can’t help but feel a sense of pride with the upcoming 2010 Olympics. You can feel the momentum picking up as the Olympic games draw closer every day.

Just a few days ago, we were circulating this video around the office at Enquiro. It’s a new commercial from Tourism BC, a client of ours, titled You Gotta Be Here in 2010. Enjoy!

The Full Google History in 2 Minutes

Here is a (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.

What is Google Wave (2 minute video)

Google Wave has been the talk of the town over the past few days. Techies everywhere have been clamoring to the 100,000 invites which were sent out last week. It has been a trending topic on Twitter and the first reviews are coming in. As luck would have it, I`m not one of the fortunate 100,000 who received an invite, and can`t give my own opinion on it yet. But if you`re looking for a quick, simple explanation of how Wave may change the world as we know it, check out this video from EpipheoStudios.com.

And if you`re very patient, remember that there is still the original video: Google Wave Developer Preview at Google I/O 2009 which runs at just over 80 minutes.

Reviews of Google Wave to date have been mixed. Here are what some influential bloggers are saying:

It will be good for CMOs, but it won’t replace social media favorites among the masses. – Steve Rubel on Forbes.com

Google Wave crashes on beach of overhype – Robert Scoble on Scobleizer.com

…extremely stable and much faster than anticipated. For a “preview” release, Wave is very good, especially considering the complexity that is involved. – Louis Gray on louisgray.com

Straight From Google – What You Need to Know about SEO

This is a 45-minute video of Matt Cutts’ recent presentation at WordCamp – has to be one of the best recent summaries of SEO best practices you can find on video. My thanks go out to Jody Nimetz at the Marketing Jive blog for passing this my way.