“By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline,” says Godin.

To add to the 218 page slide deck on Seth Godin’s new book Tribes which I posted nearly a month ago, here is the video where Seth presents the thinking behind new latest book. The event took place in front of an invited audience in New York on October 21, 2008. The presentation is nearly two hours long, but well worth the time.