Google Wave has been the talk of the town over the past few days. Techies everywhere have been clamoring to the 100,000 invites which were sent out last week. It has been a trending topic on Twitter and the first reviews are coming in. As luck would have it, I`m not one of the fortunate 100,000 who received an invite, and can`t give my own opinion on it yet. But if you`re looking for a quick, simple explanation of how Wave may change the world as we know it, check out this video from EpipheoStudios.com.
A powerful video by the people at Socialnomics which throws a lot of compelling numbers at you. It’s great if you’re looking for an introduction to social media, or data to convince someone that it is indeed more than just a fad.
Want to see how Twitter, LinkedIn, WordPress, and ON24 relate to each other? Or have you ever wondered what role Ning, Scribd or Sonic Foundry have to play in the promotional mix?
Here is a new social media map courtesy of London-based agency, Banner. They’ve taken several dozen of the biggest marketing vehicles and charted them according to role, i.e. document sharing, social bookmarking, video sharing, microblogging, etc. To best read the map, view it in full screen mode.
The question quickly becomes: where do I start? My advice would be to circle the mediums you already work with, and then work your way along the lines into new territory. Start by searching for your brand and your main competitors within each of the stations. It should quickly become evident how relevant the vehicle is to your target audience. You will then want to pick a small handful of channels to work with, thus keeping it more focused and using each to their full potential.
As I write this, thousands of us search marketing folks around the globe are packing our bags and getting ready to swoop into San Jose, California for the largest search engine strategies conference of the year, known by the industry simply as SES San Jose. Our company has been a part of these conferences for some time, but each show is a mixture of old and new. And for many of you who may be attending SES San Jose for the first time, here is something you may just want to bookmark and read during some downtime in the airport:
My SES San Jose Survival Guide
1. Follow the SES San Jose hashtag #sessj on Twitter. You will find a lot of great people there. And if the hashtag isn’t enough, here are two Twitter accounts you’ll want to follow right away: @matt_mcgowan and @SESConf.
4. Subscribe to the SES YouTube Channel. You’ll find over 300 videos which have been posted over the past couple of years.
5. Flip through the July 2009 edition of the SES Magazine. There will undoubtedly a lot of these to be found at the conference itself, but you may not have known that they also have an online version.
6. A closer look at the SES San Jose conference agenda. I won’t reveal my favorites in this post, but take a look at these buzz words, courtesy of wordle.net:
“By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline,” says Godin.
Greetings! I'm Andrew Spoeth, and here you'll find a mix-match of gems on B2B marketing, social media, PR and technology. My day job has me working with the marketing team at Marketo, one of the hottest SaaS companies in Silicon Valley. You'll also occasionally find me speaking at industry events, and co-moderating a weekly chat on Twitter for marketers called #B2Bchat.
