Seth Godin: Quieting the Lizard Brain from 99% on Vimeo.

Why do humans abandon projects just before they’re finished? In this talk, recorded at the 99% Conference, Seth Godin explains how our fearful “lizard brain” often gets in the way of success.

Here’s a shout out to @w_chris_davies who first pointed out this talk to me.

“By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline,” says Godin.

To add to the 218 page slide deck on Seth Godin’s new book Tribes which I posted nearly a month ago, here is the video where Seth presents the thinking behind new latest book. The event took place in front of an invited audience in New York on October 21, 2008. The presentation is nearly two hours long, but well worth the time.

As many of you, I’m in the midst of listening to Seth Godin’s new book titled Tribes. It is an enjoyable read, a book which speaks a lot of truth about communities, leadership, communication, and um, tribes.

Seth posted his own Tribes presentation on Slideshare earlier today. It’s not merely a summary of the book, i.e. it will compliment what you’ve read. And this presentation comes complete with the authors notes. Enjoy!