Pointing out interesting things in marketing
You’ve got to hand it to Danny Sullivan. Earlier yesterday, he wrote a blog post which scolds Bill Gates’ new website from an SEO perspective. For online marketers, it’s a fantastic lesson in SEO 101. For Bill Gates, a reason to smile, blush, or point a finger. You be the judge. In case you hadn’t … Read more
During the course of a week, I’ll scan hundreds of tweets, receive dozens of newsletters and flip through numerous blog posts. Here are a few which I think you’ll enjoy. 1. What if Google had to design their user interface for Google? Not brand new, but nevertheless a good laugh and SEO 101 lesson for … Read more
This is a 45-minute video of Matt Cutts’ recent presentation at WordCamp – has to be one of the best recent summaries of SEO best practices you can find on video. My thanks go out to Jody Nimetz at the Marketing Jive blog for passing this my way. Tweet
Blogging from SES San Jose, 2009 At a conference like SES, you’ll find search agencies, representatives from the search engines, consultants, bloggers, … and marketers. The marketers will fall into dozens of categories, by industry, company size, etc., and B2C and/or B2B. I’ve spent a great deal of time with B2B marketers over the last … Read more
As I write this, thousands of us search marketing folks around the globe are packing our bags and getting ready to swoop into San Jose, California for the largest search engine strategies conference of the year, known by the industry simply as SES San Jose. Our company has been a part of these conferences for … Read more
I had the pleasure of producing Enquiro’s recent webinar titled Beyond the B2B Buying Funnel. Being a B2B marketer myself, I’m quite fond of the funnel concept and use it to map things like lead volume vs. position in the sales/marketing cycle. An interview I conducted with Jim Sterne takes a look at funnels of … Read more
A couple of my colleagues at Enquiro recently attended the Search Engine Strategies (SES) conference in San Jose, California. SES is one of the world’s leading shows on search engine marketing. One of the sessions they attended was titled “Black Hat, White Hat: Playing Dirty with SEO.” The discussion topic in the room turned to … Read more