Bill Gates’ New Website and a Free Lesson in SEO

You’ve got to hand it to Danny Sullivan. Earlier yesterday, he wrote a blog post which scolds Bill Gates’ new website from an SEO perspective. For online marketers, it’s a fantastic lesson in SEO 101. For Bill Gates, a reason to smile, blush, or point a finger. You be the judge.

In case you hadn’t heard, or seen, Bill Gates launched his own website last week called The Gates Notes. Bill Gates’ new website allows you to “stay up to date on where Bill is at, what Bill is learning and what is on his mind.” The Twittersphere welcomed Bill Gates last week as well. In case you’re not following him, Bill Gates’ Twitter username is, unsurprisingly, @billgates.

So back to Danny Sullivan’s critique of The Gates Notes. Danny starts off by showing the Search Results Page for the query ‘bill gates blog’. The results show his blog listed in the top 10 in Google, but being outranked by some fake Bill Gates blogs. Interestingly, in Bing, his new blog didn’t show up at all in the top 10.

The blog post proceeds with a well-laid-out walk through SEO 101. And the example he uses happens to be the founder of Microsoft, the world’s second richest man who has just started blogging and tweeting. It points out the importance of:

– relevant title tags
– description tags
– unique title tags for each web page
– the power of inbound links, even from Twitter

I’ve just taken a look at The Gates Notes site and it looks like some changes have already been made to the Bill Gates site. Back on his blog post, Danny Sullivan is taking some heat, but also a lot of well deserved praise in the comments section. And it looks like Bill reached out to him on Twitter as well:

Bill Gates Twitter reply to Danny Sullivan

Bill Gates Twitter reply to Danny Sullivan

To read the original blog post, an SEO analysis of Bill Gates’ new website, visit: http://searchengineland.com/some-seo-advice-for-bill-gates-34303.

Straight From Google – What You Need to Know about SEO

This is a 45-minute video of Matt Cutts’ recent presentation at WordCamp – has to be one of the best recent summaries of SEO best practices you can find on video. My thanks go out to Jody Nimetz at the Marketing Jive blog for passing this my way.