How many social media sites do you update on a regular basis?

Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis?

Ping.fm is a useful aggregation service which allows you to do just that: post content simultaneously to a large group of social media sites. It covers dozens of sites and includes these better known social networks:

• Facebook
• Twitter
• WordPress
• Tumblr
• MySpace
• LinkedIn
• Delicious

With ping.fm, you can also direct an RSS blog feed to all of your social networks.

There are other services, such as the popular Twitter client Hootsuite, that allow you to post to the biggest social networks. But if your social media strategy involves reaching audiences on a diverse set of social networks, ping.fm is definitely worth a closer look.

You’ve got to hand it to LinkedIn, the professional network which keeps on growing and improving.  LinkedIn’s company directory, which is still in beta, has individual company pages so well optimized for SEO that they often come up number one in Google for a fitting search.  For the sales manager quickly wanting to qualify a lead, all they have to do is use the query <company name> company size.  When Google lists the LinkedIn page result, the description automatically includes the company’s industry, type (public/private), company size, age, and website.  Now that’s convenient!

Guy Kawasaki has posted a short and concise summary of how you can use LinkedIn.