Eric Schmidt Interview: Google is ‘Unlikely’ to buy Twitter

In this interview with Eric Schmidt, Charlie Rose asks the Google CEO a range of questions, from the origins of Google’s advertising model, to the monetization of YouTube, to whether the search giant would consider buying Twitter.

The interviewer turned to the concept of the digital divide, and the role technology companies have played to bridge the gap. Schmidt pointed out that, “In our lifetimes, we’re going from almost no one being able to communicate, to almost everyone being able to communicate. We’re also going from almost no one having information and any kind of access to libraries, to virtually everyone having access to every piece of information in the world. That is an enormous accomplishment for humanity. ”

Schmidt describes the future of mobile search, giving an example of how someone interested in history, walking down a street in New York could be delivered a “narrative stream that’s highly personal and highly entertaining.” He added, “Why can’t my phone generate the searches I should have been asking [based on my interests]?”

TechCrunch has posted a complete transcript of the 56-minute interview here.

Writing and Promoting White Papers – an interview with Michael Stelzner

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world’s most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP.

In this 17 minute interview, you’ll hear me ask Michael about white paper promotion from a b2b marketing perspective, including:

  • What prompted the book Writing White Papers?
  • Which promotional channels work best for white papers?
  • What is the life span of a white paper?
  • Should companies charge for white papers?
  • What about white paper registration forms?
  • What options are out there for white paper syndication?
  • Where is white paper publishing and promotion headed?

Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. His work is used as required reading at major universities such as MIT and Johns Hopkins. You can find him on Twitter at @mike_stelzner.

Guy Kawasaki Interview – Reality Check

I wanted to share this recent Guy Kawasaki interview conducted by Robert Scoble (@scobleizer, FastCompany.tv). In it, Guy tells us the story behind his latest book, Reality Check.