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	<title>Marketing Finger &#187; Google Goggles</title>
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		<title>Google&#8217;s Future including Real Time Search</title>
		<link>http://www.marketingfinger.com/2009/12/googles-future-including-real-time-search/</link>
		<comments>http://www.marketingfinger.com/2009/12/googles-future-including-real-time-search/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 21:03:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Goggles]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[Real Time Search]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.marketingfinger.com/?p=617</guid>
		<description><![CDATA[If you&#8217;re interested in the future of Search and have got an hour and a half to spare, I highly recommend sitting down with your favorite beverage and watching this video. In this video, Google presents their most significant product releases of the year, including real time search. Marissa Mayer starts off by presenting four [...]]]></description>
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<p>If you&#8217;re interested in the future of Search and have got an hour and a half to spare, I highly recommend sitting down with your favorite beverage and watching this video. </p>
<p>In this video, Google presents their most significant product releases of the year, including <strong>real time search</strong>.</p>
<p>Marissa Mayer starts off by presenting four main areas of innovation at Google:</p>
<p><strong>1. Modalities</strong><br />
How people search, e.g. mobile devices, voice search, search by taking a picture<br />
<strong>2. Media</strong><br />
The types of media appearing in search results, e.g. maps, books, video, news<br />
<strong>3. Language</strong><br />
Translation services which open up the world&#8217;s content to people of all languages<br />
<strong>4. Personalization</strong><br />
Search results with higher relevance based on your location, social networks, etc.</p>
<p>Later in the talk, Google Fellow Amit Singhal talks about the huge relevancy challenges faced when delivering search results, especially now with real time search. He shared Google&#8217;s 4 pillars of search delivery:</p>
<p>Comprehensiveness,<br />
Relevancy,<br />
User Experience, and<br />
Speed,</p>
<p>with relevancy becoming more and more difficult. The audience poses several important questions near the end of the presentation, including the question of whether Google uses the same algorithm to rank its general index as its real time results.</p>
<p>Real Time Search is being rolled out gradually for all users over the next few weeks. Whether these results appear or not will depend on the keyword used. There is a way to see real time search results right away, through Google Trends. </p>
<p>To see an example of <strong>Google&#8217;s Real Time Search in action</strong>, check out:<br />
<a href="http://www.google.com/search?esrch=&#038;tbs=rltm:1&#038;tbo=u&#038;hl=en&#038;q=snow">http://www.google.com/search?esrch=&#038;tbs=rltm:1&#038;tbo=u&#038;hl=en&#038;q=snow</a></p>
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		<item>
		<title>Google Googles and Real Time Search</title>
		<link>http://www.marketingfinger.com/2009/12/google-googles-and-real-time-search/</link>
		<comments>http://www.marketingfinger.com/2009/12/google-googles-and-real-time-search/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 21:27:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Goggles]]></category>
		<category><![CDATA[Real Time Search]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.marketingfinger.com/?p=611</guid>
		<description><![CDATA[Google made a couple of significant product announcements this week. Below you&#8217;ll find brief introductions to Google Goggles (image recognition on the Android phone) and real time search results on the Google search results page. addthis_url = 'http%3A%2F%2Fwww.marketingfinger.com%2F2009%2F12%2Fgoogle-googles-and-real-time-search%2F'; addthis_title = 'Google+Googles+and+Real+Time+Search'; addthis_pub = '';]]></description>
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<p>Google made a couple of significant product announcements this week. Below you&#8217;ll find brief introductions to Google Goggles (image recognition on the Android phone) and real time search results on the Google search results page.</p>
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